Article by Georg Szalai and Paul Bond.

Source: The Hollywood Reporter.

TiVo unveiled research offerings Wednesday that include the ability to measure what percentage of its DVR users exposed to a TV program promo ultimately tune in to watch it.

Article by Wayne Friedman.

Source: Media Daily News.

With the trend of Internet-enabled TVs on the rise, TiVo now says it has become the first TV measurement company to calculate and analyze broadband and TV consumption on television sets.

Article by Claire Atkinson.

Source: New York Post.

As Hollywood and Madison Avenue debate how best to measure traditional TV and online viewing, TiVo plans to roll out new research that combines both.

Article by David Goetzl.

Source: Media Daily News.

A lawsuit Nielsen faces in Miami now has higher stakes as the measurement company moves ahead with an IPO. If it somehow were found guilty of monopolistic practices before a public offering, investors could become jittery about the sturdiness of its business. 

Article by David Goetzl.

Source: Media Daily News.

Without a key to the mint, there will be no new currency. As the Coalition for Innovative Media Measurement -- the think tank known as CIMM and backed by NBC Universal, Procter & Gamble and more -- gauges whether set-top boxes can upend the TV market, the group plans to ask those guarding the wealth a series of pointed questions

Article by Wayne Friedman.

Source: Media Daily News.

New data from Nielsen says DVR playback has doubled within the year, viewers are watching more commercials during playback, and live program ratings are much less comparable to commercial ratings.

Article by Wayne Friedman.

Source: Media Daily News.

Nielsen will be ramping up its efforts to measure all new video screens -- as well as starting up a new set-top-box test.

Article by David Goetzl.

Source: Media Daily news.

Rentrak will begin offering ratings culled from set-top boxes in approximately 17 million homes starting next month. That's when it fully integrates data garnered from satellite provider Dish Network into its system.

Article by staff.

Source: PR Web.

As this year’s television season draws to a close, a newly emerging trend has become clear: online viewers prefer vastly different types of shows than their offline counterparts. SideReel, the largest independent destination for people to track and watch shows online, has measured markedly different viewing trends among its online TV audience than Nielsen’s offline audience.

Article by Steve Smith.

Source: Media Post Blogs.

"TV Everywhere" publishers will be able to track consumer ad viewing across broadcast, VOD, DVR and now online, according to Comcast Media Center, thePlatform and Nielsen. The three companies have announced that the Nielsen C3 ratings, which measure the average commercial minutes viewers watched live or over the three following days of a broadcast, will now extend to online publishing by TV providers.

Article by Todd Spangler.

Source: Multichannel News.

In a move that could further the goals of "TV Everywhere" initiatives, Comcast Media Center and Comcast's thePlatform subsidiary announced that they have worked with Nielsen to validate that their online-video publishing solutions preserve Nielsen's audio watermarks.

Article by admin.

Source: World Gazette News.

Tony Vinciquerra, CEO of Fox Networks Group, has a beef with Nielsen. Recently the media company admitted that its TV rankings may be inaccurate by as much as 8%.

Article by Mike Shields.

Source: Media Week.

The Nielsen Company has acquired GlanceGuide, a video analytics firm, purporting to measure attentiveness levels for Web video content.

Article by David Goetzl.

Source: Media Daily News.

Nielsen plans a test to determine whether set-top-boxes (STBs) can help upgrade ratings in local markets. No timetable is set, but the trial will take place in three undetermined markets.

 Editor: Let's hope Nielsen does this with the national ratings, maybe this will lead to more accurate ratings.

Article by Joe Mandese.

Source: Media Daily News.

In a move that has profound implications for the way advertisers and agencies plan and buy television, Nielsen Tuesday informed clients it will make some fundamental changes in the way it calculates its so-called "average audience" ratings - long the currency of the $80 billion TV advertising marketplace. Perhaps the most significant of the changes is that Nielsen will begin including duplicate viewing to all program telecasts in its average audience ratings, a move that could undermine one of the core tenants of Madison Avenue's media planning theory: unduplicated reach.