Posted by Owner
Source: David Cooperstein's Blog.
This past week, Rino Scanzoni, chief investment officer at GroupM, openly decried Nielsen’s national, sample-based TV measurement. Although Scanzoni has an inherent bias (GroupM’s parent WPP owns Nielsen competitor, Kantar, which has a set-top-box data-based TV measurement system of its own called RaPiDview), his words still speak volumes about the state of TV audience measurement and the need for a new system.
Article by Joe Mandese.
Source: Media Post Blogs.
Citing two waves of consumer research -- a year-old study conducted with comScore and Interpublic, and a phone survey conducted in September by political consultants -- super rich media developer SAY Media says about a third of online users no longer watch "live" TV programming, but utilize alternative platforms -- including online video -- to watch it. To reach those users, SAY unveiled a new targeting system dubbed, "Off The Grid," which serves ads to users who no longer watch live TV programming. SAY says it is partnering with Quantcast on the new targeting system..
Article by David Goetzl.
Source: Media Daily News.
Scanzoni spoke at an industry event Tuesday where he delved into two areas involving TV measurement he had referenced before.
Written by David Goetzl.
Source: Media Post Blogs.
Looking to capitalize on a new opportunity in multi-platform sales, AMC is using a single rating that combines TV and online viewing as a currency. The initiative is propelled by a fledgling Nielsen data stream that produces an aggregated C3 rating for viewing on the two screens.
Article by Joe Mandese.
Source: Media Daily News.
Fueled by ubiquitous access across digital media platforms, time-shifted viewing of television programing has surged 11% among all TV households since the second quarter of 2010, according to the latest installment of the so-called “Cross-Platform Report” being released to clients by Nielsen today.
Article by Radha Subramanyam.
Source: Nielsen Wire.
People aren’t just consuming content on social networks, they’re actively sharing it. As television becomes more digital – in the form of sharable video clips or articles about a show’s premiere, for example – social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.
Article by David Goetzl.
Source: Media Daily News.
With a vested interest in set-top-box data becoming widely used, TiVo CEO Tom Rogers suggested Thursday that the TV business will suffer if Nielsen's panel-based method continues to yield the dominant currency. The Nielsen sample draws from too few homes and is less reliable than the return-path data culled from the boxes, he said at an Advertising Week event.
Article by David Goetzl.
Source: Media Daily News.
A top CNBC researcher suggested Wednesday that set-top-box data can offer more stable measurement for upscale viewers, since it is drawn from a larger sample size than a Nielsen panel. The matter is of particular interest to CNBC as it looks to attract advertisers willing to pay a premium to reach wealthier viewers.
Article by Joe Mandese.
Source: Media Daily News.
A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising and media buys, Nielsen Wednesday began informing clients about a major snafu with the one that generates GRPs for the multibillion television advertising marketplace. Nielsen said the glitch has been generating incorrect data for most of this year for GRPs and the reach and frequency estimates used as the basis for most TV advertising plans. Nielsen said the problem is under investigation, but some agency executives already believe it could lead to big problems with their TV audience guarantees that could result in millions of dollars in "makegoods" from television networks.
Article by Todd Spangler.
Source: Multchannel News.
Nielsen has initiated tests with Time Warner Cable, Cablevision Systems and two programmers to try to measure live TV viewing on the cable operators' iPad applications.
Posted by staff.
Source: PR Newswire.
General Sentiment launched its new TV Brand Match technology today that discovers what viewers actually care and talk about, thus providing the best brand matches for any television program or network.
Editor: Will this someday replace ratings?
Written by Lucas Kavner.
Source: Huffington Post.
A look at ratings and what they measure.
Interesting assesment of Arreested Devlopment" and how it continued to grow after cancellation.
Article by Christopher Heine.
Source: ClickZ.
After nearly a year of talk and speculation, Nielsen will launch its new Gross Ratings Point-style ratings system on Monday. Marketers using Nielsen's new Online Campaign Rating service will be able to know - based on Facebook data - the age and gender of up to 50 percent of the people seeing their web ads, a Nielsen representative told ClickZ News
Article by E. B.Boyd.
Source: Fast Company.
The information and measurement company is about to release a new service that will tell advertisers who’s seeing their ads--anywhere on the Internet. And Facebook is going to be the engine that powers it.
Article by Wayne Friedman.
Source: Media Daily News.
TV marketers could be seeing digital video viewership numbers in C3 ratings -- the metrics that national TV buyers use for their media buys -- in about a year, projects one senior media-buying executive. Maybe even by next upfront.