Article by Neda Ulaby.

Source: NPR.

Article about the push to get cross platform ratings.

Posted by Chadwick Matlin.

Source: The Big Money.

Article about how Nielsen will only measure on-line viewers from sites that show the same commercials as shown on air. In other words, the TV Everywhere sites, not on Hulu.

Article by Joe Mandese.

Source: Media Daily News.

Nielsen Friday announced plans to merge online viewing of TV programs into its so-called C3 ratings, which are the official currency for buying and selling advertising in the national TV marketplace. Nielsen described the plan as "extended screen reporting," and said it would be implemented after it completes the rollout of Internet meters in its national TV ratings panel by the end of August, with initial data being made available to the industry starting with the month of September.

Article by Katy Bachman.

Source: the Live Feed, Hollywood Reporter.

Urged by clients to move faster, Nielsen announced Tuesday a plan to accelerate adding an Internet measurement to its national ratings sample. The plans call for Nielsen to complete the roll out by Aug. 31, 2010, instead of some time in 2011 as previously planned.

Article by Wayne Friedman.

Source: Media Daily News.

If the new Coalition for Innovative Media Measurement seemed like a competitor to Nielsen, its announced upcoming meeting on Nov. 10 with five research companies doesn't show it. As a first step in coming up with innovation regarding set-top box data, CIMM has invited Rentrak, TiVo, TRA, TNS -- and Nielsen -- to the New York City meeting as a first step to its request for proposal (RFP) process. Those five companies are current providers of set-top box data.

Article by Joe Mandese.

Source: Media Daily News.

Nielsen Co. has decided on a plan to install Internet meters alongside TV meters in its entire TV measurement panel over the next year, with the possibility of providing a so-called "single source" measurement of television programming viewed across the two media as soon as 2011. The timing of the plan, and a final decision to integrate the measurement of the two media, ultimately will be decided by Nielsen's clients, but the decision to begin a system-wide deployment of Internet meters in its entire TV meter sample was effectively decided Friday, following a "special" meeting with its most influential clients to brief them on the concept, and to gauge their interests and concerns.

Article by Tameka Kee.

Source: paidContent.

Appointment-based TV viewing is on the wane, with more people choosing to spend a weekend catching up on a month’s worth of episodes of their favorite show. Problem is, most networks currently can’t monetize those time-shifted views once they’ve passed the three-day mark. That has to change, according to John Landgraf, president and GM of FX Networks.

Posted by David Kaplan.

Source: paidContent.

As Nielsen faces increasing challenges from other audience-measurement outlets and rising demands from ad agencies and media companies, the ratings monitor is trying to solidify its relationships with clients.

Article by Claire Atkinson.

Source: Broadcasting & Cable.

TV industry researchers and digital distribution executives are pressing Nielsen to roll out internet meters as part of the national panel as quickly as possible. Nielsen convened a meeting today October 16 at New York’s Harvard Club to hear what the majority of clients’ priorities are as online viewing gets set for take-off.

Article by Claire Atkinson.

Source: Broadcasting and Cable.

At an Oct. 16 meeting, Nielsen will open a conversation with clients, hoping it will help content owners figure out how to gain real compensation for the material they make available online and to mobile devices. And crucially for the measurement outfit, it also wants to make sure it remains at the forefront of the effort.

Article by Bail Katz.

Source: Reuters.

The explosion of ways people watch television is confounding the media industry, which has relied for decades on the Nielsen ratings but now must adapt to the realities of the Internet and on-demand video.

Article by Joe Mandese.

Source: Media Post News.

In another step toward the integration of online and television, TV ratings researcher Nielsen Co. has informed its clients that it is adding new sample characteristics to its ratings software that will enable advertisers, agencies and media companies to identify the composition of TV audiences based on their household Internet connection speed, persons Internet usage, whether the households are "telephone-capable," and whether the households play video games.

Article by David Goetzl.

Source: Media Daily News.

Nielsen vice chair Susan Whiting said Wednesday the measurement company hopes to find a way to link with the fledgling consortium of media companies, advertisers and agencies intending to launch their own research initiative.

Article by Joe Mandese.

Source: Media Daily News.

Following weeks of speculative reporting and industry banter, the Council For Innovative Media Measurement (CIMM) officially announced its plans this morning, naming executives from 14 companies - including the major TV networks and big media shops such as WPP's GroupM, Interpublic's Mediabrands, Omnicom's Omnicom Media Group, Havas' MPG, and Publicis' Starcom MediaVest Group, and big advertisers like Procter & Gamble and Unilever.

Article by David Goetzl.

Source: Media Daily News.

As programmers and cable operators experiment with the "TV Everywhere" concept for online video, Nielsen is preparing to measure the Internet viewing and fuse the results with its national TV ratings. The initiative could yield a single "C3" rating for the on-air and online viewing of a particular show by 2011.