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"BIG BROTHER TUESDAY" AND "JERICHO" POST BIG WEEK-TO-WEEK INCREASES

Posted by CBS.

BIG BROTHER TUESDAY posted its best adult 18-49 on any night while JERICHO achieved across-the-board double-digit percentage increases versus last week, according to preliminary Nielsen live plus same day ratings for Tuesday, Feb. 26.

BIG BROTHER TUESDAY (4.4/07, 6.74m) averaged a 3.1/07 in adults 25-54, 2.6/06 in adults 18-49 and 1.9/06 in adults 18-34. This is BIG BROTHER's best delivery in both households and adults 18-49 on any night and matches its best delivery in adults 25-54.

Compared to last week, BIG BROTHER TUESDAY was up +22% in households (from 3.6/05), +35% in adults 25-54 (from 2.3/05), +37% in adults 18-49 (from 1.9/04), +27% in adults 18-34 (from 1.5/04) and added +1.35m viewers (from 5.39m, +25%).

At 10:00 PM, JERICHO was second in households (4.3/07), viewers (6.90m), adults 25-54 (2.9/07) and adults 18-49 (2.2/06). Compared to last week, JERICHO was up +13% in households (from 3.8/06), +16% in adults 25-54 (from 2.5/06), +10% in adults 18-49 (from 2.0/05) and added +1.04m viewers (from 5.86m, +18%).



posted @ Wednesday, February 27, 2008 4:19 PM by Mac

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