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Hello Fellow Rangers, hope you had a Happy Sunday, on Monday we re-start the letter writing campaign to NBC Universal.
Right now RubberPoultry is working on technical issues with the sound on the UHD TV Ad. It should be worked out soon and we are still on for November 24th start of the ad.
This campaign has two key objectives. First we want Bonnie Hammer and Nancy Tellem to pick up the phone and call each other. Each has a need and Jericho is the perfect answer for both.
The second is to get Jericho watched by as many people around the world as we can, by getting eyes to You tub* and to the UHD Board/UHD channel.
We also need to keep up the pressure on multiple avenues.
Rich at Copywrite Inc is considering a story, which should raise awareness. Rich is a key Jericho ally.
Redsox
Updates will be added to this thread on the CBS Jericho Board: UHD Campaign 2008: Letters Out Monday! *utubeUPDATES*
http://jerichoboard.cbs.com/n/pfx/forum.aspx?msg=28888.15&nav=messages&webtag=CBSMBJericho
Letter Writing
We are targeting Bonnie Hammer at NBC Universaland Nancy Tellem at CBS/Paramount.
We are trying to make a clear concise business argument. Jericho has a core audience that can be built and is exactly what advertisers are looking for. It has a strong internet presence and is at the forefront of the how television is changing in the 21st century.
We need everyone we can get to get their letters and cards out Monday, then again next Monday, November 17, November 24th and each Monday through December.
See below for more information on letter writing.
You Tub* Viewing
Pilot has 5,173 views and 35 comments. We want 15,000 hits by November 30, 2008!
Please post and e-mail to alert people to the Jericho episodes on You Tube.
http://www.youtube.com/view_play_list?p=D9B106198C36985E
http://uk.youtube.com/view_play_list?p=D9B106198C36985E (for outside US)
UniversalHD (UHD) Jericho Board
UHD board post 8,586 and climbing we are targeting 10,000 by November 30, let's go Rangers!
Please register and comment on the UHD Jericho Board: http://boards.nbcuni.com/universalHD/index.php?showforum=29
Addresses and Info for Letters:
Ms. Bonnie Hammer
President NBC Universal Cable Television
NBC Universal Inc.,
30 Rockefeller Plaza,
New York, New York 10112
Bonnie.hammer@nbcuni.com
Fax- 212-664-3890
Jeff Zucker, President & CEO
NBC Universal Inc.,
30 Rockefeller Plaza
New York, New York 10112
jeff.zucker@nbcuni.com
Ms. Nancy Tellem
CBS Paramount Network Television
4024 Radford Avenue
Studio City, CA 91604
NBC Universal has numerous channels (Sci Fi, USA, NBS , Bravo, Hulu and it's international markets), and Jericho is a perfect fit.
From the JKI Telegraph:
http://www.hollywoodreporter.com/hr/content_display/television/news/e3i2d029babe3f1f02e58b85c5845c02ace
Per Hollywood Reporter (owned by Nielsen) - Network shows see on-demand/internet viewing growth of 600% in the past year.
Jericho always has had a strong on-line audience and that was before the very large growth in this area.
From Redsox:
Jericho, with a little promotion, would beat most of NBC's top 10 shows and the Sci Fi/UHD/USA numbers are even lower.
From TV By the Numbers:
Jericho's last episode's ratings were: Live - 5661and Timeshifted -1229 for a total of 6890. Viewers (000). This was during a 20% viewer loss due to the writers strike.
Top NBC Primetime Shows, October 20-26 Numbers in millions (000)
Rank/ Program /Viewers (000)
1 LAW AND ORDER:SVU 9497
2 E.R. 8818
3 SNL:WKND UPDT 10/23(S) 8796
4 HEROES 8510
5 OFFICE 7976
6 DEAL OR NO DEAL-WED 7608
7 BIGGEST LOSER 6 7407
8 KNIGHT RIDER 7226
9 CHUCK 6872
10 MY NAME IS EARL 6393
11 DEAL OR NO DEAL-FRI 6124
12 CRUSOE 6088
It's important that we all write letters and view/rate/comment on You Tube! Come on Rangers we can do this!
Please repost this special announcement.
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